IYOBA
IYOBA is an Oakland-based, Black woman-owned, environmentally conscious clean beauty brand
that offers handmade all-natural products for hair, body, and home.
Projects Overview
Services & Projects
eCommerce website management
SEO optimization & Content strategy
Weekly email newsletters
SMS marketing to support promo campaigns
Website migration from Squarespace to Shopify
UX-based redesign of homepage navigation
Curate monthly Spotify playlists
Goals
Optimize website for conversions
Increase visibility in SERPs for organic search
Improve user-experience and engagement
Scale marketing and sales operations
Nurture customer lifecycle
Results
25% (on average) of monthly online sales generated from email & SMS marketing
10% increase in overall page views YoY
62% increase in pages per session YoY
18% decrease in bounce rate YoY